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How Today's Advertisers Draw Viewers in with an Ironic Wink

Journalist Leslie Savan writes about television advertising. Her new book, "The Sponsored Life," reveals "how commercial values infiltrate our beliefs and desires, how we become more and more sponsored."

10:59
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Other segments from the episode on January 19, 1995

Fresh Air with Terry Gross, January 19, 1995: Interview with Andre Braugher; Review of Sigrid Nunez's novel "A Feather on the Breath of God"; Interview with Leslie Savan; Review of Green Day's album …
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22:47

"Homicide" Star Andre Braugher

Braugher plays Detective Frank Pembleton on the hit NBC series. He was educated at Julliard and is an experienced Shakespearean actor. His other acting credits include the film, "Glory" and the TNT special, "The Court Martial of Jackie Robinson."

Interview

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Transcripts are created on a rush deadline, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of Fresh Air interviews and reviews are the audio recordings of each segment.

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