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How Today's Advertisers Draw Viewers in with an Ironic Wink

Journalist Leslie Savan writes about television advertising. Her new book, "The Sponsored Life," reveals "how commercial values infiltrate our beliefs and desires, how we become more and more sponsored."

10:59

Other segments from the episode on January 19, 1995

Fresh Air with Terry Gross, January 19, 1995: Interview with Andre Braugher; Review of Sigrid Nunez's novel "A Feather on the Breath of God"; Interview with Leslie Savan; Review of Green Day's album …

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