Skip to main content

The Anthropology of Shopping

Pack Underhill studies what is called retail anthropology, in which he tracks the habits of shoppers in order to learn the best way to convince them to make a purchase. His retail consulting firm, Envirosell, has helped big-name companies such as McDonald's, Levi Strauss, and Blockbuster to study their customers browsing and buying routines.

20:58

Guest

Host

Related Topic

Other segments from the episode on March 26, 1997

Fresh Air with Terry Gross, March 26, 1997: Interview with Chitra Divakaruni; Interview with Paco Underhill; Commentary on warning signs for the future.

Transcript

Transcript currently not available.

Transcripts are created on a rush deadline, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of Fresh Air interviews and reviews are the audio recordings of each segment.

You May Also like

Did you know you can create a shareable playlist?

Advertisement

There are more than 22,000 Fresh Air segments.

Let us help you find exactly what you want to hear.
Just play me something
Your Queue

Would you like to make a playlist based on your queue?

Generate & Share View/Edit Your Queue