Jonah Lehrer

Some companies are helping their employees become more creative and increasing their productivity, says science writer Jonah Lehrer in his new book, Imagine.

Jonah Lehrer decided to write a book about it. In How We Decide, Lehrer explores the science of how we make decisions and what we can do to make those decisions better. Lehrer is a contributing editor at Wired and has written for The New Yorker, The Washington Post and The Boston Globe. He joins Terry Gross for a conversation about his book, the cereal aisle and paralysis by analysis.