Humor is both a creative and a cognitive process, says Bob Mankoff, who has contributed cartoons to The New Yorker since 1977. His memoir is called How About Never — Is Never Good For You?
He is the cartoon editor of the New Yorker magazine. His new book is The Naked Cartoonist: A New Way to Enhance Creativity. It's a how-to of cartooning and a collection of New Yorker cartoons, including many of Mankoffâs own.