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48:22

The Inventor of the Steadicam Garrett Brown

Garrett Brown invented the Steadicam, a technological innovation which earned him an Oscar. He tells Terry Gross about its effect on cinematography as well as his brief tenure in the folk band Brown and Dana, and his career in advertising.

Interview
49:53

An Ad Man Reflects

David Ogilvy is one of the founders of Ogilvy & Mathers, one of the top 4 advertising agencies in the world. He joins Fresh Air's Terry Gross to discuss what he believes is and is not an effective way to sell a product.

Interview
18:20

Advertising Great Mary Wells Lawrence

Advertising great Mary Wells Lawrence. Her career spans the 1960s to the 1980s, and she created many memorable campaigns. She is responsible for the Alka-Selzer "Plop Plop Fizz Fizz," and the slogan, "I Love New York." Her new book is called A Big Life (in Advertising) (Knopf). She is a member of the Advertising Hall of Fame and the Copywriters Hall of Fame.

15:52

Just the Facts: Political Watchdog Brooks Jackson

Jackson is the director of Annenberg Political Fact Check, a project that aims to reduce deception and confusion in U.S. politics. Jackson will talk about present-day political ads. Jackson reported on Washington and national politics for The Associated Press, The Wall Street Journal and CNN. He is the author of Honest Graft: Big Money and the American Political Process.

Interview
34:12

Co-Curator David Schwartz on Campaign Commercials

The new online exhibition at The American Museum of the Moving Image is called "The Living Room Candidate: Presidential Campaign Commercials 1952-2004". Schwartz is the chief curator of film at the museum. He'll talk about the history of political commercials from their inception in 1952 to the present.

Interview
06:03

Season Two Of A 'Mad Men' World

TV critic David Bianculli reviews Mad Men, the drama about advertising execs during the Kennedy years. Season two of the Emmy-nominated series begins on Sunday night on AMC.

Review
05:50

'Mad Men' Returns, With A British Invasion

When last we saw the ad men and women of AMC's Mad Men, the firm had just been bought by a British company and the Cuban missile crisis was underway. Critic David Bianculli offers a sneak peak at what additional drama the new season might hold.

Review
07:06

Maddening 'Mad Men' And Its Redemptive St. Joan

The Emmy-darling AMC TV series devotes an almost fetishistic attention to style. But is there any substance beyond the surfaces? Critic-at-large John Powers goes looking — and comes back with one especially well-rounded answer.

Commentary
06:21

'Thirtysomething' Withstands The Test Of Time

Twenty-two years after its debut on ABC, the iconic TV drama about yuppie family life is back — in DVD form. Critic David Bianculli reviews the first season of thirtysomething, and reflects on what made the show both infuriating and fascinating.

Review
05:17

'Mad Men' Returns, Cocky And Confident As Ever

The AMC series Mad Men -- winner of the Best Drama Series Emmy for each of its four seasons to date -- returns March 25 after a 17-month hiatus. TV critic David Bianculli determines whether it was worth the wait?

Review
06:11

This Spring, Rejoice At Rebirth Of 'Mad Men'

It used to be that TV's biggest annual event was the arrival of the fall season, but these days excellent shows premiere year-round. This spring, the return of AMC's stylish drama is the best reason to celebrate the season: The two-hour premiere delivers on the show's highest ambitions.

Review

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