R. Laurence Moore

History professor and author R. Laurence Moore. His new book is "Selling God: American Religion in the Marketplace of Culture." (Oxford) Moore explores the relationship between spiritualism and consumerism in this country over a two-century span. He develops his theses with examples from the lives as such American personalities as P. T. Barnum, Cecil B. DeMille and Sylvester Graham, inventor of the Graham cracker.