Malcolm S Forbes

Malcolm Forbes is the owner, chairman, and editor-in-chief of Forbes Magazine, whose slogan is "Forbes: The Capitalist's Tool." The company was founded by Forbes's father, and Forbes joined the staff in 1947, and was promoted after his father's death in 1954. The firm remains a family business--two of Forbes's sons work for the magazine. Forbes is also known for his wealth and extravagant hobbies such as hot-air ballooning (he was the first to travel coast-to-coast in one), motorcycling, and collecting art and toy soldiers.