Erik Larson

Journalist Erik Larson of the Wall Street Journal. Larson has been on the show before to talk about polling, privacy and direct marketing and about how a gun goes from the manufacturer to the hands of a teenager. In fact he's written a new book, "Lethal Passage: How the Travels of a Single Handgun Expose the Roots of America's Gun Crisis," (Crown Publishers). Today Terry will talk again with Larson about guns, about gun control laws, the NRA, etc. Larson is also the author of "The Naked Consumer: How Our Private Lives Become Public Commodities."

Journalist Erik Larson's article, "The Story of a Gun," is the cover story on this month's issue of "The Atlantic." It tells the tale of what happens with a gun, beginning with the maker, to the dealer, and to the murderer who uses it. Larson claims there is a de facto conspiracy of gun dealers, gun manufacturers, and federal regulators, "which makes guns all too easy to come by and virtually assures their eventual use in the bedrooms, alleys, and school yards of America."

Wall Street Journal correspondent Erik Larson is interested in how companies know the intimate details of our lives. His new book, The Naked Consumer, is an investigation into direct marketing techniques--how corporations collect the vast network of data they use to market their products.